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A New Script for Classical Engagement

Aubrey Bergauer (past EMP guest!) took a "half dead local symphony that many males with middling talent wouldn't have deigned to touch and made a genuine success of it."



Read how Ms. Bergauer has become an authority on marketing tools such as the "audience journey." At the California Symphony, she doubled the audience, doubled the annual performances and tripled the audience retention rate.....oh... and brought in a $1 million dollar endowment gift!


https://www.sfcv.org/article/aubrey-bergauer-is-writing-a-new-script-for-classical-music-engagement

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